Viduca Food and Checkpoint together in 2014

En: Innovation El: lunes, diciembre 29, 2014

Viduca and Food Checkpoint join forces in 2014 to facilitate the protection of origin products.

Food label Checkpoint EP 4010, which provides optimal protection against shrink in fresh produce items that are among the most stolen presents
 
Checkpoint Systems (NYSE: CKP), a provider of solutions for the availability of the goods in the retail sector, and Viduca, manufacturer of plastic containers for the food industry, were together in the 2014 Alimentaria Barcelona (Hall 6, Stand E -140) on March 31, 1, 2 and April 3, 2014, to present their innovations in packaging and labeling services for the food sector.
 
The collaboration between the two companies allows applying anti-theft labels on plastic containers in order to allow the manufacturer to label food products from origin and protected them from reaching supermarkets, increasing prevention against theft and providing free exposure and headdress free products in stores, which results in a better shopping experience for the consumer. Source protection also allows retailers to reduce the time spent in the store labeling time.
 
Items such as wine and spirits, gourmet products and delicatessen, ham and cheese of high quality and fresh meat are among the products with a higher rate of theft, as says the latest Global Retail Theft Barometer prepared by Euromonitor International.
 
According Gomar Natalia Cruz, Director of Marketing and Design Viduca, "Retailers are very demanding regarding the role of packaging as a means of differentiation from competitors. So Viduca, through its design department creates trays, molds, tubs and other innovative personalized packaging. The partnership with Checkpoint enables us to provide food manufacturers with a source tagging of high quality with a comprehensive study of the ideal place to apply the labels preserving the brand image. "

For the food industry, the main novelty of Checkpoint Systems is the EP 4010 Food label, designed specifically for fresh and certified products for use in microwave without risk to the customer (TÜV Rheinland). The label can be in direct contact with food (ISEGA certificate)
 
Mariano Tudela, General Manager Checkpoint Systems in Southern Europe and France, said: "The EP 4010 Food is one of the main solutions to be presented in the event of the food industry. It has been awarded the Certificate ISEGA Institute for food contact, making it the most reliable option the retailer to protect fresh meat, poultry and fish of high value without compromising the health and safety of consumers ".

About Checkpoint Systems, Inc. (www.checkpointsystems.es)

Checkpoint Systems is a global leader in solutions for the availability of the goods in the retail sector covering preventing shrinkage and inventory management. Checkpoint provides solutions that enable retailers to obtain precise inventory control, real-time, accelerate the replenishment cycle (time to shelf) prevent stock-outs and reduce theft, improving the availability of goods and customer shopping experience. Checkpoint's solutions have been developed over 45 years of RF technology expertise, innovative solutions for prevention of theft and shrinkage, market leader RFID hardware, software and global services labeling, marking, protect and trace the goods from the production site to the linear. Checkpoint customers benefit from increased sales and profits by implementing solutions availability of the product to ensure that the right product is available on site at the right time when customers are ready to buy. Listed on the NYSE (NYSE: CKP), Checkpoint is present in all geographic markets, where it employs 4,700 people.

Twitter:checkpointsys
 

LINKS IN THE NEWS MEDIA

- ClubDarwin.net
- Logismarket.es
- Inforetail
- Alimarket
- Granconsumo.tv
- Indisa.es

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